The end of the year is a natural time for entrepreneurs to reflect and plan ahead. As we set goals and map out the year to come, many business owners choose this moment to take the next step and make things official. For many, that means forming an LLC.
The first step to starting your LLC? Deciding what to call it. Choosing a name for your LLC isn’t just about creativity or branding; it’s also a legal step you can’t afford to get wrong.
Picking a name that’s already in use, violates state regulations, or lacks flexibility can lead to delays, added costs, or even require a rebrand. Here’s how to get it right from the start.
1. Your Business Name Must Be Unique
First and foremost, your LLC name must be clearly different from other business entities already registered in the state where you plan to form your LLC. This means:
- No identical or deceptively similar names
- Must include “LLC,” “L.L.C.,” or “Limited Liability Company”
- Cannot use restricted words (like “bank” or “insurance”) unless you meet specific legal requirements
Tip: Even if a name sounds unique, small differences like adding “Inc.” or using plurals won’t make it unique enough to be approved.
2. Check Name Availability in Multiple States
If you plan to operate in more than one state or expand in the future, it’s wise to check if your desired name is available in other jurisdictions too. Each state maintains its own business name database.
Here’s how to check:
- Visit the Secretary of State’s website (we have links to every secretary of state’s website here) for each relevant state
- Use their name availability search or business entity lookup tool
- If available, consider reserving the name (optional but useful in some states)
This ensures that your brand remains consistent and reduces future legal friction when registering as a foreign entity. Learn more about foreign qualification here.
3. Conduct a Trademark Search
Even if a name is available at the state level, it might be trademarked at the federal level. Search the U.S. Patent and Trademark Office (USPTO) database to avoid potential infringement issues.
4. Consider the Domain and Social Handles
Before you commit, make sure you can secure a matching domain name and social media handles. A consistent digital presence makes your business easier to find and builds trust.
5. What If Your Name Is Taken? Use a DBA
If your ideal LLC name is taken in your state but you’re set on using it for branding (and there are no trademark issues), you can register a “Doing Business As” (DBA) name. A DBA allows your LLC to operate under a different name without changing the legal entity name.
For example, your LLC might be registered as “The Ultimate Example LLC” but operate publicly as “The Example Store.”
Ready to Register? Here’s What to Do Next
Choosing the right LLC name takes more than just inspiration. It requires careful research, legal due diligence, and strategic planning. Be sure to check name availability across states, search for existing trademarks, and consider your online branding. And if your first-choice name is already taken, registering a DBA can be a practical solution.
Need help checking name availability or filing a DBA? URA can help you start your LLC and manage compliance in all 50 states. Reach out today to get started.
